Tuesday, November 27, 2012

A Successful Saturday


We all know that 3 of the 4 days of the Thanksgiving weekend aren't really meant to hang out with family and process the gross calorie intake from the holiday dinner. Nope-other than Thursday (and even that is in question for stores like Target and Wal-Mart) the long weekend is one for shopping.

As is tradition, my mom and I participated in the Black Friday frenzy. Each year, it gets crazier, weirder and much less jolly. But there's something to be said for getting deals at 3am.

So after all of the Black Friday shoving, shouting and horror stories, Small Business Saturday was a nice change of pace.

Started 3 years ago by American Express, Small Business Saturday is an opportunity for customers to support small businesses in the community. It is also an opportunity for small businesses to capitalize on one of the busiest shopping weekends of the year.

Thanks to power of social media, this special shopping holiday continues to grow in popularity and in sales! I have to say, grabbing coffee from the corner cafe and shopping at the consignment shop where everyone knows my name is way more fun than Black Friday.

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